Friday, 26 July 2013

Brand Profile: Cœur

I was contacted recently by Peter Jeun Ho Tsang who the lead Menswear Designer at Cœur and he was kind enough to send me over the Look Book for the Cœur SS/14.  I will happily share with you as I am a big fan of British brands and will try and promote them as much as possible.
Cœurs tag line is "Playfully Preppy" - I've picked some photos out of their look book for you to see what they're all about.


I adore the jacquard pattern; the trousers will be a big hit next year and the silk is a different touch too.  Cœur defines itself by having this jacquard pattern made from 100% silk and woven in one of England's finest fabric mills which gives it a certain luxurious aura.  Mix this with the contemporary look and bold colour pattern it definitely has a different look to, well anything out there at the moment.


Launched in 2012 and spearheaded by lead designer Peter Jeun Ho Tsang who has done a fantastic job of creating a look he touts as 'dandy' or 'preppy'.  It isn't the quintessential 'preppy' look that you would expect to find from Hackett or Polo RL but it does nod in the direction of dandy with its tailoring.  It's a great look, completely different and it should be celebrated.  It's definitely modern, definitely contemporary and definitely bold.


Some of the colours are reminiscent of the African print from Burberry Prorsum 2012, a style which has continued on this summer with Dolce & Gabbana, Burberry, Gucci and Z Zegna all sticking to bold patterns in their summer look books.  The patterned look it getting bigger for next year, so Cœur are on point with their style.  I'd definitely grab a pair of those trousers for next year!


I especially love the ties, bow ties and scarves.  I think it's where the jacquard pattern created by Cœur really makes its mark.  In a multitude of colours and patterns there really is an endless possibility of ways you could slip these into your everyday wardrobe or jazz up a weekend look at a summer BBQ. 

Prices range from RRP £85 for a men's shirt, up to RRP £500 for a tailored silk blazer.

Accessories start from RRP £40 ranging up to RRP £100 for the 100% silk scarves.

You can find Coœur's beautifully made clothes and accessories at www.coeur.uk.com  






















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